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Digital Marketing

The Digital Ad Process – How to make your online ads work

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About me

I’m Jacob Chandler a 29-year-old entrepreneur who built my first website when I was 16. Self-taught in SEO, Paid Search, Paid Social, Organic Social, Email Marketing, and Affiliate Marketing I was able to grow a network of over 20 million users across multiple social channels to launch my 1st profitable company in college.

This led me to create a city-focused apparel brand called Korked that raised over $1,000,000 for Joe Maddon’s and Chicago Cubs Charities in 2016 and has been seen on nearly every major sports media outlet – from ESPN to CBS, FOX to USA Today.

In 2018 I co-founded one of the fastest-growing digital marketing agencies – Prolific Media. Since our inception we’ve worked with 100’s of clients, from Fortune 500 Brands to Startups, spending well over $25 million on digital ads. Due to our success, Prolific became one of the first Facebook Preferred Advertising Partners and is a Google Partner.

I’m really big into analytics and focusing on the things that actually matter; revenue is > cute design. Period.

PS: I appreciate you stopping by! If you’re interested in learning more or working with my company feel free to fill out the form below.

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Understanding the Facebook Ads Algorithm (3 Factors)

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Digital Marketing

Creating a Facebook Product Catalog (2020)

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Placing a Facebook Pixel on Shopify (2020)

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Setting up your Facebook Ads Manager

Often times when I talk with someone that is new to using Facebook ads they have their accounts columns set up incorrectly. Well, maybe not incorrectly, but they’re simply using the default “Performance” columns that are standard. In this video, I talk over why you shouldn’t use those columns and what columns you should be using.

 

If you’re looking for some help feel free to reach out – let us know what business you are looking for help with.